Last night Guy and I had an impromptu date night at The Embassy, where we watched Everest (it was good, and a bit sad – and also kinda awesome to see Jake Gyllenhaal play a bearded hippie). One of the ads that played during the previews was this one from Beats by Dr Dre.
It was my first time seeing it, and I sat there enthralled. For one thing, it has to be one of the best New Zealand advertisements released in a long time. And I love that it’s not one of those in-your-face product placement ones. But mostly I was struck with how ‘kiwi’ it was.
If you’re not familiar with rugby Richie McCaw is one of the most famous All Blacks of all time, and is a national treasure. So it’s fitting that it stars him in his typical reluctant hero role. But, I also love that they represented Maori culture and language, because it is such an integral part of New Zealand. And they showcased some of the gorgeous scenery of the South Island. And then the whole ad is shrouded in a wry sense of humour which is quintessentially kiwi .
I’ve watched it a few times now, and each time I think ‘they’ve just captured kiwi culture so well!’
Take a look and tell me what you think!